Segments
Live · 4 sources syncing
Ask Growth OSFoundational object · cohort & segment framework
Segments are the unit of work
Reusable definitions for CRM, ASO, monetisation and retention. Use them in Canvases, paywall targeting and audit reports.
High-activation non-subscribers
4,820 users
engagement_score ≥ 70 AND subscription_status = free AND days_since_install ≥ 5
Next action · Braze Canvas: D5 annual nudge with 30% off
High-LTV territories, low volume
1,210 users
country IN (NO, SE, CA) AND ltv_country ≥ $50
Next action · Scale ASA brand spend in NO + SE +20%
High installs, low activation
3,410 users
source = TikTok AND creative IN (UGC-V3) AND activation_event = false
Next action · Kill UGC-V3 set; reallocate to Meta-Reels
Trial started, not converted
2,140 users
trial_started = true AND trial_converted = false AND days_since_trial ≥ 5
Next action · Push: case-study + 24h flash discount
Churn-risk subscribers
940 users
subscription_status = paid AND sessions_14d < 2 AND days_to_renewal ≤ 14
Next action · Win-back Canvas refresh + concierge email
Power users
1,610 users
d30_retained = true AND sessions_per_week ≥ 3 AND core_events ≥ 20
Next action · Referral invite Canvas with 1mo free reward
Subscribed but low engagement
870 users
subscription_status = paid AND sessions_30d < 4
Next action · Re-onboarding tour highlighting Feature X
Under-localised high-value markets
5,600 users
country IN (JP, CA-FR, BR) AND localisation_coverage < full
Next action · Ship FR-CA + JA full localisation pack
High engagement, low conversion
1,980 users
engagement_score ≥ 75 AND paywall_views ≥ 2 AND subscription_status = free
Next action · A/B annual-first hero on second paywall view
Install cohorts · device × source
Retention by acquisition path. Brighter = stickier.
| Cohort | D1 | D7 | D30 |
|---|---|---|---|
| iOS · Organic | 71% | 38% | 24% |
| iOS · ASA Brand | 74% | 41% | 27% |
| iOS · TikTok UGC-V3 | 58% | 19% | 8% |
| iOS · Meta Reels | 66% | 31% | 19% |
| Android · Organic | 63% | 28% | 17% |
| Android · Google Ads | 60% | 24% | 14% |