Attribution

Ask Growth OS
Multi-touch model

What is actually driving subscriptions?

Influence-weighted attribution across paid, organic, ASO, CRM and product touchpoints. Not last-click — modelled.

Influence on paid conversions · last 30d
Apple Search Ads — Brand32%
Organic Search24%
Braze — Welcome Canvas16%
TikTok — UGC creator pool12%
Referral — Invite link9%
Web → App handoff7%
Path patterns
  1. 1
    Apple Search Ads → Welcome Canvas → Paywall A
    38% of paid conversions · 4.2-day median
  2. 2
    Organic Search → Feature X → Trial start
    24% · highest LTV cohort
  3. 3
    TikTok → Browse → Drop · Web retarget → Paid
    14% · long path, 9.1-day median