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Executive

Growth audit · Q2 2026

Auto-generated narrative report you can hand to a board, an investor or a new Head of Growth.

Executive summary

Acme's subscription business is monetising well but losing 46% of installs before activation. Fixing one onboarding step unlocks an estimated $14.8k MRR in 60 days.

Growth Value Score sits at 342 / 500, +18 pts MoM. Monetisation is the strongest dimension; activation is the weakest. The top three actions in this report account for ~$35k of projected monthly upside.

Score by dimension
Acquisition68/100
Activation54/100
Engagement72/100
Monetisation81/100
Retention67/100
Key findings
  • ▸Activation is your weakest lever. Users who finish onboarding are 3.8× more likely to subscribe. 46% of installs drop before the first core event.
  • ▸Push opt-in is leaving money on the table. Lifting push opt-in from 22% → 40% projects a 7–11% MRR lift over 60 days. Move the prompt to post-first-win.
  • ▸Canada is under-served. CA shows top-quartile ARPPU but ranks #11 in localisation depth. Prioritise FR-CA store metadata + paywall copy.
  • ▸Missing Canvas branch — high-intent non-payers. Build a Braze Canvas for users with engagement ≥70 who haven't seen the annual paywall by D5.
  • ▸Feature X predicts subscription. Using Feature X within the first 24h is the strongest leading indicator of paid conversion (OR 4.1).
Recommended next steps
  1. Move push opt-in prompt to post first-win moment. Activation · +$14.8k MRR
  2. Launch FR-CA paywall localisation + ASO refresh. ASO · +$9.2k MRR
  3. Braze Canvas: high-intent non-payers, D5 annual nudge. CRM · +$11.4k MRR
  4. A/B test trial length 7d vs 14d on Monthly SKU. Monetisation · +$6.1k MRR
  5. Kill TikTok Ads creative set 'UGC-V3' (negative ROI). Acquisition · +$3.4k saved