Insights

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AI

Growth diagnosis

Anomalies, predictors and revenue opportunities — generated from your live data.

Diagnosis
Activation is your weakest lever

Users who finish onboarding are 3.8× more likely to subscribe. 46% of installs drop before the first core event.

Revenue
Push opt-in is leaving money on the table

Lifting push opt-in from 22% → 40% projects a 7–11% MRR lift over 60 days. Move the prompt to post-first-win.

Market
Canada is under-served

CA shows top-quartile ARPPU but ranks #11 in localisation depth. Prioritise FR-CA store metadata + paywall copy.

CRM
Missing Canvas branch — high-intent non-payers

Build a Braze Canvas for users with engagement ≥70 who haven't seen the annual paywall by D5.

Product
Feature X predicts subscription

Using Feature X within the first 24h is the strongest leading indicator of paid conversion (OR 4.1).