CRM

Ask Growth OS
Lifecycle

CRM audit

Canvas performance, messaging gaps and segment health from Braze.

CanvasUsersOpenConv.Status
Welcome → First Value14.2k48%11.2%Healthy
Trial D3 nudge3.8k34%18.6%Strong
Paywall recovery2.1k29%9.4%Stale
Win-back 30d5.6k21%4.1%Weak
Recommended Canvas blueprint
High-intent non-payer · D5 annual nudge
Trigger: engagement_score ≥ 70 AND subscription_status = "free" AND days_since_install ≥ 5.
Step 1
Push: "Your streak deserves more."
Step 2 · +24h
In-app: annual SKU 40% off
Step 3 · +72h
Email: case-study + CTA