Experiments
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Experiments
A/B tests across paywall, onboarding, push and CRM with confidence scoring.
Paywall
Paywall: Annual-first hero
Lift
+12.4% trial start
Confidence
97%
Onboarding
Onboarding: 3-step vs 5-step
Lift
+1.1% activation
Confidence
62%
Lifecycle
Push prompt timing: D0 vs D1
Lift
+8.0% opt-in
Confidence
94%
CRM
Braze: Win-back discount 20 vs 30%
Lift
−2.4% reactivation
Confidence
88%